The 13.1 mile race and finish line music festival will draw thousands of runners and spectators to the Sunset Strip and will boost hotel and retail trade in West Hollywood and Hollywood.


February 5, 2015 (Los Angeles, Calif.) – RaceForce, LLC, a leading endurance and athletic event production company based in Los Angeles, CA announced West Hollywood’s first annual Sunset Strip Half Marathon & 5K will take place on April 19thof next year. The 13.1 mile race and finish line music festival will draw thousands of runners and spectators to the Sunset Strip and will boost local hotel and retail trade in West Hollywood and Hollywood.

“We understand the city of West Hollywood wants an iconic running event that will attract runners and their supporters from all over Southern California,” said Brian Pendleton, Chief Executive Officer of RaceForce, LLC.

“The Sunset Strip Half Marathon and 5K will be a thrilling running experience that will benefit our local economies here in West Hollywood and Hollywood, while showcasing the legendary venues along the world-famous Sunset Strip on Sunset Boulevard. Our participants will race through a piece of American pop culture past renown clubs, billboards and hot spots like the Whisky a Go Go, The Roxy Theatre and The Viper Room, as rock bands play live music and supporters cheer for their runners,” Pendleton added.

RaceForce and local officials are planning for several thousand runners and the neighborhoods in Hollywood and West Hollywood will host portions of the race miles. Road closures in these areas will include sections of Santa Monica Blvd, Melrose Ave, Beverly Blvd, N La Cienega Blvd, N San Vicente Blvd and Sunset Blvd on Sunday, April 19th.

“We are working closely with several outfitters, businesses, hotels, retail establishments and authorities in West Hollywood and Hollywood to ensure the trade uplift from the event stays local and the event experience truly reflects these famous communities,” said Pendleton.

“The race start and finish will take place adjacent to West Hollywood Park near the West Hollywood Library, and we are thrilled to have secured discounted rates at the Mondrian hotel and Le Parc Suite Hotel Suites. We will provide free shuttle service between the Mondrian and West Hollywood Park, and those who stay at Le Parc Hotel Suites can easily walk to and from West Hollywood Park,” Pendleton added.

Pendleton added that he was delighted when CPEhr, a privately owned Human Resources Consulting firm located in West Hollywood agreed with to support the event as the Official Volunteer Sponsor.

“All of us a CPEhr are simply thrilled to support The Sunset Strip Half Marathon & 5K,” said Faith Branvold, President of CPEhr.

“For over 30 years now, we’ve been partnering with local companies in Los Angeles to support them where needed in the areas of Human Resources and PEO. We know first-hand that RaceForce events are planned, produced and executed on a level that is amongst the best in the industry. We are honored to support the inaugural race and look forward to making history on April 19th,” Branvold added.

After the race, spectators and racers can enjoy a rock-themed music festival featuring live performances from local bands, cuisine and beverages at the finish line near West Hollywood Park.

“Our finish line rock-music festival will be high-energy and unlike anything else in Los Angeles. Supporters will welcome racers across the finish line and live rock bands will entertain everyone for hours. This will be a yearly race event that both the running community and the general public will enjoy,” Pendleton added.

West Hollywood Mayor John D’Amico commented that West Hollywood’s selection of local businesses, restaurants and retail establishments will add tremendous value to the event experience and will benefit greatly from it.

“West Hollywood invites runners from around the corner and around the world to come experience the notorious sunset strip, the restaurants and nightclubs and people that make this a great city and a great place to live, work and play,” said Mayor D’Amico.

Registration for The Sunset Strip Half Marathon & 5K is now open to the public.

“We invite runners of all abilities to join us on April 19th for the first annual Sunset Strip Half Marathon & 5K. To register or request information, visit us online,” Pendleton added.

To register, or request information, visit